{"title":"Holiday Gifts","description":"\u003cp\u003eGifts for anyone who loves a salon-quality manicure at home. Every Maxus product is made for natural nails, created by Dasha Minina, a licensed nail technician.\u003c\/p\u003e\u003cp\u003eStart with the Complete Manicure Set (base coat, top coat and the color of their choice) or the four-color Empower gift set, then add cuticle butter, hand cream or a nail file as a stocking stuffer.\u003c\/p\u003e","products":[{"product_id":"empower-collection-gift-set","title":"Empower Nail Polish Gift Set: 4 Strengthening Colors in Pink, Red, Bordeaux \u0026 Merlot","description":"\u003ch3\u003eLove is strength. Confidence is power.\u003c\/h3\u003e\n\u003cp\u003eThe Empower Collection by Maxus Nails is a luxe manicure and a nail-strengthening treatment in one, made for the natural nail. Four classic, carefully curated colors that speak beauty to power: fully pigmented, with a gel-like shine, long-lasting wear and non-damaging removal.\u003c\/p\u003e\n\u003cp\u003eIt's the perfect love-yourself kit, and a gift she'll actually use.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the set\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/adored\"\u003e\u003cstrong\u003eAdored\u003c\/strong\u003e\u003c\/a\u003e, a chic pastel pink. Feeling feminine and loved? Match your inner goddess.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/inspired\"\u003e\u003cstrong\u003eInspired\u003c\/strong\u003e\u003c\/a\u003e, a bold primary red. Feeling exhilarated and full of passion.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/admired\"\u003e\u003cstrong\u003eAdmired\u003c\/strong\u003e\u003c\/a\u003e, a rich bordeaux. Feeling saucy and flirtatious.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/respected\"\u003e\u003cstrong\u003eRespected\u003c\/strong\u003e\u003c\/a\u003e, a majestic merlot. For the days your eyeliner is on point and your nails are perfect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor plus care.\u003c\/strong\u003e Strengthening formulas made for natural nails.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel-like shine without gel.\u003c\/strong\u003e No UV lamp and no soak-off.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReady to give.\u003c\/strong\u003e Four colors presented together in a Maxus gift box.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNail tip\u003c\/h3\u003e\n\u003cp\u003eAlways start with a clear base coat and seal with a top coat to prevent smudging and make your manicure last longer. Pair the set with \u003ca href=\"\/products\/base-coat-with-amino-acids-and-tea-tree-oil\"\u003eStrengthening Base Coat\u003c\/a\u003e and \u003ca href=\"\/products\/top-coat-with-ceramic-powder-and-nylon\"\u003eGel-Like Shine Top Coat\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eAbout Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail technician, to bring salon-quality care for natural nails home.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Default Title","offer_id":36142076487,"sku":"EC016","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/products\/empower-nail-polish-collection-gift-set-empower-gift-set-maxus-nails-476794.jpg?v=1582142579"},{"product_id":"finito-top-coat","title":"Finito Fast-Dry Top Coat: Quick-Drying Gel-Like Shine Nail Polish Sealer, No UV Lamp","description":"\u003ch3\u003eYour manicure, set fast and flawless for days\u003c\/h3\u003e\n\u003cp\u003eFor anyone who doesn't have time to wait but won't give up on quality, Maxus Finito is a fast-drying top coat with a pro, gel-like finish and no UV lamp. Its dual-polymer formula seals, protects and speeds up drying, for a mirror-like shine and longer wear.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-drying.\u003c\/strong\u003e Sets polish quickly for a smudge-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel-like shine, no UV.\u003c\/strong\u003e A high-gloss, professional look without a curing lamp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChip-resistant.\u003c\/strong\u003e Locks in color and extends the wear of your manicure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKind to natural nails.\u003c\/strong\u003e Made with bio-derived ingredients that help protect the natural nail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting.\u003c\/strong\u003e Helps prevent fading, dulling and early chips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003ePrep with \u003ca href=\"\/products\/base-coat-with-amino-acids-and-tea-tree-oil\"\u003eStrengthening Base Coat\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eApply two thin coats of color, such as \u003ca href=\"\/products\/adored\"\u003eAdored\u003c\/a\u003e or \u003ca href=\"\/products\/inspired\"\u003eInspired\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eFinish with one coat of Finito, capping the free edge of each nail.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro nail tip\u003c\/h3\u003e\n\u003cp\u003eFor crisp, clean edges, dip a small brush in acetone and lightly sweep around the cuticle for salon-level results every time.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 0.5 fl oz (15 mL)\u003c\/li\u003e\n\u003cli\u003eFinish: high-gloss, gel-like shine\u003c\/li\u003e\n\u003cli\u003eBest for: a fast-drying, glossy, long-lasting manicure on natural nails\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail technician, to bring salon-quality care for natural nails home.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Default Title","offer_id":28551196311617,"sku":"FIN19","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/products\/finito-fast-dry-top-coat-top-coat-maxus-nails-949352.jpg?v=1595362931"},{"product_id":"maxus-nail-file-180-240-grit-individually-wrapped","title":"Maxus Nail File 180\/240 Grit for Natural Nails, Gentle Double-Sided Emery Board, Individually Wrapped","description":"\u003ch3\u003ePrecision and care, designed for natural nails\u003c\/h3\u003e\n\u003cp\u003eNot all nail files are created equal, especially for natural nails. The wrong file can cause splitting, peeling and unnecessary damage. The Maxus Nail File has the right grit and structure to shape, smooth and maintain healthy natural nails.\u003c\/p\u003e\n\u003ch3\u003eWhy it's right for natural nails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle yet effective grit.\u003c\/strong\u003e 180\/240 grit shapes and refines without tearing delicate nails, and it's gentle enough for children's and damaged nails.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps prevent splitting and peeling.\u003c\/strong\u003e Smooths edges instead of roughing them up like coarse files.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced and durable.\u003c\/strong\u003e Firm enough for precise shaping, gentle enough to protect the nail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-grade.\u003c\/strong\u003e Made for control and salon-quality results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndividually wrapped.\u003c\/strong\u003e Hygienic, and easy to toss in a bag or a stocking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGrit: 180\/240\u003c\/li\u003e\n\u003cli\u003eLength: 4 5\/8 inches\u003c\/li\u003e\n\u003cli\u003ePackaging: individually wrapped\u003c\/li\u003e\n\u003cli\u003eNeed more? Get the \u003ca href=\"\/products\/maxus-nail-file-180-240-grit-pack-of-20\"\u003evalue pack of 50\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDid you know?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA file with the wrong grit can cause tiny cracks in natural nails that lead to breaking and peeling. 180 is the lowest grit suitable for the natural nail.\u003c\/li\u003e\n\u003cli\u003eFiling in one direction, instead of back and forth, helps keep nails strong.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStrengthening weak nails? Pair your file with \u003ca href=\"\/products\/strengthener-2-0\"\u003eStrengthener 2.0\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eAbout Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail technician, to bring salon-quality care for natural nails home.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Default Title","offer_id":29448965783617,"sku":"NLFIL","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/products\/maxus-nail-file-180240-grit-individually-wrapped-custom-product-maxus-nails-746584.jpg?v=1582142699"},{"product_id":"jojobalieve-it-butter","title":"Jojobalieve It Butter: Cuticle \u0026 Nail Butter with Golden Jojoba and Hemp Seed Oil","description":"\u003ch3\u003eThe bio-identical barrier for cuticles and nails\u003c\/h3\u003e\n\u003cp\u003eMost treatments sit on the surface and give a temporary slip. Jojobalieve It is made with a high concentration of wild-harvested golden jojoba, a liquid wax ester that mimics the structure of the skin's own sebum. Because your skin recognizes it, the butter helps replenish the moisture barrier, supporting nail strength and skin elasticity, with no synthetic fillers.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGolden jojoba oil.\u003c\/strong\u003e The bio-mimetic hero that helps restore the moisture barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp seed oil.\u003c\/strong\u003e Rich in omega fatty acids to support soft, supple-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterless potency.\u003c\/strong\u003e A 100% active formula: no water, no cheap fillers, no synthetic preservatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWarm a small amount between your fingertips.\u003c\/li\u003e\n\u003cli\u003eMassage into cuticles, nails and the skin around them.\u003c\/li\u003e\n\u003cli\u003eUse daily, and any time cuticles feel dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eRebuilding weak nails? Pair it with \u003ca href=\"\/products\/strengthener-2-0\"\u003eStrengthener 2.0\u003c\/a\u003e. For the backs of your hands, try our \u003ca href=\"\/products\/hand-cream\"\u003eResilience Hand Cream\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 1 oz (30 mL) jar\u003c\/li\u003e\n\u003cli\u003eKey ingredients: golden jojoba oil, hemp seed oil\u003c\/li\u003e\n\u003cli\u003eBest for: dry cuticles and nails that need moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail technician, to bring salon-quality care for natural nails home.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Default Title","offer_id":31977644326977,"sku":"JOB20","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/products\/jojobalieve-it-butter-jojoba-butter-maxus-nails-264643.jpg?v=1632503383"},{"product_id":"hand-cream","title":"Resilience Hand Cream for Dry, Delicate Hands with Golden Jojoba, Pullulan \u0026 Licorice Root","description":"\u003cp\u003e\u003cem\u003eNote: this is a professional-grade, stabilizer-free formula.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecialized care for your thinnest skin\u003c\/h3\u003e\n\u003cp\u003eThe skin on the back of your hands is as delicate as the skin on your eyelids. It has almost no fat underneath and very few oil glands, so it's one of the first places to show dryness and environmental wear.\u003c\/p\u003e\n\u003cp\u003eMaxus Resilience Hand Cream is not a basic moisturizer. It's a barrier-fortifying treatment made with bio-available lipids and microbiome-supporting film-formers that create an invisible \"second skin\" to protect hands from the drying effects of frequent washing and everyday life.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePullulan, the instant smoother.\u003c\/strong\u003e A naturally derived polysaccharide that gives an immediate lifting effect on the look of the skin and smooths the appearance of fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLecithin.\u003c\/strong\u003e A phospholipid that supports the skin's natural ability to hold moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGolden jojoba and glycerin.\u003c\/strong\u003e A dual hydration system that soothes the look of crepey texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice root extract.\u003c\/strong\u003e Helps improve the look of even skin tone and brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage into clean hands, focusing on the backs of the hands and knuckles. Reapply after washing and whenever hands feel dry.\u003c\/p\u003e\n\u003cp\u003eComplete your routine with \u003ca href=\"\/products\/jojobalieve-it-butter\"\u003eJojobalieve It Butter\u003c\/a\u003e for cuticles and \u003ca href=\"\/products\/strengthener-2-0\"\u003eStrengthener 2.0\u003c\/a\u003e for nails.\u003c\/p\u003e\n\u003ch3\u003eAbout Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail technician, to bring salon-quality care for natural nails home.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Default Title","offer_id":44338683674897,"sku":"CRM22","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/products\/hand-cream-maxus-nails-377115.jpg?v=1674099536"},{"product_id":"complete-manicure-set","title":"Complete Manicure Set: Strengthening Base Coat, Gel-Like Shine Top Coat + Your Choice of Nail Polish Color","description":"\u003cp\u003e\u003cstrong\u003eEverything you need for a salon-quality manicure at home, in three bottles.\u003c\/strong\u003e The Complete Manicure Set pairs the Maxus Strengthening Base Coat and Top Coat – Gel Like Shine with one Empower nail polish color of your choice, for $39. That's $46.97 of product, and it ships free.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the set\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening Base Coat\u003c\/strong\u003e – made for natural nails, with silk amino acids. It smooths the nail so color goes on evenly, helps protect against staining from deep shades, and helps your polish hold on longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Empower color\u003c\/strong\u003e – a Strengthening Color Hybrid with full, opaque coverage and a long-lasting, gel-like shine, without the tedious removal of gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Coat – Gel Like Shine\u003c\/strong\u003e – seals your color with a high-gloss, glass-like finish that helps fight chips and dullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBase Coat and Top Coat are full-size 0.5 fl oz (15 mL) bottles.\u003c\/p\u003e\n\u003ch3\u003ePick your color\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/adored\"\u003eAdored\u003c\/a\u003e\u003c\/strong\u003e – chic pastel pink, the ideal mix of nude and pink\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/inspired\"\u003eInspired\u003c\/a\u003e\u003c\/strong\u003e – boldly energetic primary red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/admired\"\u003eAdmired\u003c\/a\u003e\u003c\/strong\u003e – rich, lustful Bordeaux\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/respected\"\u003eRespected\u003c\/a\u003e\u003c\/strong\u003e – stately, majestic merlot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eStart with one coat of Base Coat on clean, dry nails.\u003c\/li\u003e\n\u003cli\u003eApply two thin coats of color: the first gives the color, the second gives full coverage. Wipe one side of the brush on the bottle's lip, then swipe from the base of the nail upward.\u003c\/li\u003e\n\u003cli\u003eFinish with Top Coat to seal in the color.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTwo thin coats dry faster and chip less than one thick coat.\u003c\/p\u003e\n\u003ch3\u003eWhy Maxus\u003c\/h3\u003e\n\u003cp\u003eMaxus was founded by Dasha Minina, a licensed nail tech, to keep natural nails strong and beautiful. A thoughtful gift for anyone who loves a fresh manicure, and an easy holiday pick under $40. See all our \u003ca href=\"\/collections\/holiday-gifts\"\u003eholiday gifts\u003c\/a\u003e.\u003c\/p\u003e","brand":"Maxus Nails","offers":[{"title":"Adored","offer_id":68012125683985,"sku":"CMS-ADR","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Inspired","offer_id":68012125716753,"sku":"CMS-INS","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Admired","offer_id":68012125749521,"sku":"CMS-ADM","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Respected","offer_id":68012125782289,"sku":"CMS-RES","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/3515\/files\/maxus-complete-manicure-set.jpg?v=1794543734"}],"url":"https:\/\/www.maxusbeauty.com\/collections\/holiday-gifts.oembed","provider":"Maxus Beauty","version":"1.0","type":"link"}